Almost any working photographer at a point is forced to pack up their equipment and drag it to some sort of dull event that appeals to none of their interests. These scenarios often make it difficult to stay creative and motivated, but let’s take a look at the bright side.
1. Gets you out of the office
Whether you work in a cubicle or in your bedroom, getting away from the hum and glow of the computer can be the right medicine to cure a lack of inspiration. No matter where the shoot takes you, it’ll be outside of your native environment. Take advantage of the chance to stretch your legs and explore a new location, or even a familiar location but with a fresh perspective.
2. Make Connections
One of the clear benefits of event photography is the ability to make business and personal connections with a variety of people one wouldn’t naturally encounter. It is professional to stay in the background, but when it’s an open event, moderate socializing is rarely frowned upon, in fact it will commonly allow you to get better shots. So spice up the shoot, make some friends, and if you’re lucky you might even find a new client in the masses. Be careful not to disrespect your current clients by using their events to excessively promote yourself without permission, this can get you into trouble.
3. Free Food, SWAG, etc.
This is often the favored benefit of photographing an event. If there’s a dinner or snacks, a shutterbug can sometimes nab a bite on the man’s dime. If it’s a promotional event, free trinkets and T-shirts may be in your future. Again, make sure to be professional and not overstep bounds. Don’t do anything that will hinder your ability to shoot, and it’s safer to wait until offered food or goods instead of assuming you’re allowed to pillage an event.
4. The Experience
Events can range from mindless speeches to sponsored parties. Either way there’s some new information or scene being shared that you are allowed to latently experience. Whether you get to hear the new Jack White material live, or listen to some annual reports, absorb as much as you can and appreciate the possibility to learn something outside of your usual sphere.
5. An Excuse to Practice and Play
If you’re any sort of photographer really, you love to play around with your camera. Use the event to break in new equipment or try out what you rented and borrowed. Inject creativity into your environment and find ways to bring an uninspired meeting to life. Mess with composition, lighting, and themes! Have some fun.